THE SUMMER DRAFT LEAGUE

HEAD OF CREATIVE & CONTENT (2025- )

The Summer Draft League is a middle & high school summer basketball league based in the Boston area featuring over 200 athletes and coaches from some of New England’s top prep schools, including Brooks, Rivers, & Groton.

  • Developed all creative direction, visual identity, and social strategy for the season.

  • Drove 1.3M+ views on Instagram from June–August and grew our following by over 50%.

  • Managed a media team of 15+ creatives (photo, video, editing, graphic design) to ensure content is delivered on-time & on-brand.

  • Generated $8,000+ in direct revenue from paid media packages in the first season; 30+ highlight videos sold including multiple repeat customers.

  • Published 100+ distinct content pieces (video, photo carousels, social graphics), increasing daily engagement and brand awareness.

  • Packaged and delivered paid media products (highlight reels, season mixes, photo packages) for direct-to-family sales.

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Beyond the Big 10 (Producer)